The modern buyer doesn't chase location, they evaluate experience. Every detail now matters, from density to design to daily living
Gurugram continues to dominate India’s luxury real estate landscape. Over the years, its stable clientele has included many affluent people, global Indians, and business leaders. But are emerging hotspots in the National Capital Region (NCR) beginning to challenge its long-held supremacy? According to experts, Gurugram has transformed into India’s most prominent luxury housing destination.
Gurugram recorded 1,494 ultra-luxury homes changing hands last year
What continues to set Gurugram apart is the depth of its urban framework. The city’s concentration of global corporations and global capability centres (GCCs) has created a steady, high-value residential base, while its social ecosystem has kept pace with this profile. According to the latest High-End Luxury Housing Report by India Sotheby’s International Realty (ISIR) and CRE Matrix, Gurugram has become India’s fastest-growing high-end residential market after achieving sales of homes worth Rs 10 crore and above, which reached Rs 24,120 crore during 2025. The city recorded 1,494 ultra-luxury homes changing hands last year. This is the highest number recorded for any 12-month period in Gurugram, signifying a nearly 10 times growth compared to the mere 155 properties sold in 2023.
According to Viren Mehta, Founder & Director, ElitePro, a big change they are noticing is that buyers aren’t getting sold on location alone anymore.
"That still matters, of course, but it’s no longer enough. People are spending more time understanding what life inside the project will actually feel like. Things like open spaces, how crowded the development is, the kind of amenities being offered, and whether they’ll actually use them; these are becoming deciding factors. There’s also more interest in communities that feel well thought-out, not just a collection of towers with add-ons. In a way, buyers are just clearer about what they want now; they’re choosing homes that fit their lifestyle, not just a good address,” Mehta concluded.